Mid-Autumn and National Day bring in an upsurge for sales in toy market of Chengdu. Wholesales center in Hehuachi Hongzheng has seen some rise on a month-on-month basis. Besides toys with summer features, like water items, sales of various toys have some pickup against last month. However, affected by potential effect caused by financial crises, consumers are in weak confidence and generally-anticipated economic stagnancy, sales has not increased in large margin when compared with the same period of last year. It is the key point to retrieve consumers’ confidence and promote sales of toys for current market. Consequently, we an always find that retailers re dishing out event like discounts, demonstration, promotion, etc.

 

      Brain-training, electrical, transformable and model kits continue to be the main force among all categories. Electrical bestsellers get high-rate turnover for its fast speed, excellent details, eye-attracting light and exciting movement. Vivid design is the selling point for transformable items and model kits, while funny experience and multiple playing methods help to promote brain-training toys which can develop kids’ sense of space and imagination. Wholesales price these days is around 35 to 120 yuan, coming with a wide range of ages between 3 to 25 years old. They are widely available in second and third-level cities, districts, counties and rural areas. It is estimated that, retailing volume accounts for over 30 percent of total transition.

 

      To welcome the last midseason of 2008 in traditional meaning and to finish the sales target for this year, terminal distributors are more likely to prepare their stocks. In the days to come, overall market will depend on whether or not consumers’ confidence and anxiety will be evoked and the new round of sales for sporting toys in winter.