Retailing Research for the third quarter this year is now announced. Through the hot list, we see fast-growing new brands are now thriving, enriching the whole bestsellers niche. Not only evergreen name, but also emerging newcomer can been seen.

 

      Department stores and toy retailers selected and involved in this survey include stores in Beijing, Shanghai, Guangzhou, Nanjing, Hangzhou, Wuhan, Shenyang, Shenzhen, Dalian, Guilin, Dongguan and Zhongshan, which can be iconic retailing center to some extent. This quarter features abundance in brand names and product mix.

 

      Firstly, Dasheng is undoubtedly the brand that gains fast-growing seats in our list. During this quarter, it appears in the ranking of Beijing Xin Zhong Guo Kid's Store, Parkson Beijing, Shanghai The First Yaohan, TVS.6 Kai Xin Guo Toy City, Nanjing Xinjiekou Department Store as well as Dalian New Mart Shopping Mall. Mr. Wang from marketing department of Dasheng Toys believed that, it is in close relationship with the company’s enhancement on brand image through various ways this year. Additionally, Dasheng focuses on brain-training toys, making it to be a much more extensive and professional career than other companies that involved in different product lines.

 

      However, Wang did not roll out the negative effect for this kind of focus so the company is taking active approach to seek a balance.

 

      When it comes to the category of toy, though items like Silverlit’s HoneyBee helicopter, Kaleeto’s die-cast train, Lego’s blocks, Hasbro’s Transformers, Bandai’s Gundam model kits and Alex interactive dog are still bestsellers on shelves, we see a whole lot of new face, such as Little Tikes digital camera distributed by Smoby Shanghai Trading Co., Hama bead art set and Quercetti’s Peg art distributed by Beijing Loco Culture Co., Ltd, Masked Rider DX and The Three Kingdoms BB Gundam of Bandai, Balala from Auldey, Bouncing Bunnies from  Intex and R/C cars from Xinqiang.

 

      Moreover, it is fond that, Xiyanyang series and LWD Galaxy Racer see outstanding achievement lately. The homemade animation “Xiyanyang and Huitailang” features cute character design and has make early consideration on future development of licensed merchandise. In fact, there are some licensees of toys, among with Aoger Toys is the most excellent one. Now, the company has launched 10 lines for Xiyanyang, including plush toy, cushion, photo frame, pencil box, etc. Besides department stores, these products are distributed to chain supermarkets and toy specialties. Only in Guangdong, there are over 40 retailing spots.

 

      On the other hand, Galaxy Racer is flourishing all-sidely in domestic market. In lately recent, newsroom of TOY INDUSTRY has received lots of call from toy vendors, saying that the line is of high turnover in local markets.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Parkson Retail Development Co, Ltd.				Shanghai The First Yaohan CO.,LTD
No.	Brand	Category		No.	Brand	Category
1	Dasheng	Pyramid (CPY2011)		1	Barbie	Barbie The Diamond Castle
2	Bandai	Tamagotchi (009)		2	Bandai	Digimon D Spirit
3	Lego	Construction kits (81057)		3	Bandai	Masked Rider DX
4	Barbie	Barbie & Tanner		4	Silverlit	HoneyBee R/C helicopter
5	Auldey	Rescue Series Robo		5	Lego	Construction kits barrel set
6	Silverlit	Bear tricycle (T89678)		6	Auldey	Balala
7	Intex	Bouncing Bunnies		7	Quercetti	Peg art
8	Disney	Mickey Mouse collectible car (T21)		8	Little Tikes	Digital Camera
9	Bandai	Magical kitchen set (41369)		9	Dasheng	Pyramid
10	Silverlit	HoneyBee (70018)		10	Hasbro	Die-cast cars set