How to make your consumers a correct and comprehensive impression on your products? It is of high importance to toy sales. Currently, market competition is getting keener and keener when consumers are provided more choices on toys. It is a key to guide them to the appropriate selection, since they are not experts. Therefore, a professional cultural manual will make our sale goes smoothly.
What’s cultural manual?
We can see both sameness and difference between catalog and product manual. first of all, they are introduction to product. But information on catalog is described in a simply way, listing name, specification, model, price and so on. However, a product manual covers abundant information, which includes usage instruction, function, interests and cultural traits, besides the content of catalog. Therefore, a cultural manual can be considered as a catalog that emphasizes cultural content of certain product.
Use of cultural manual
Sales is in fact a process to persuade consumers to buy our toys. Generally speaking, we will develop the process from three aspects. Firstly, we will tell them the trait of toys. Secondly, its advantage will be the topic. Finally, the most important thing is to explain the interest or benefit for kids to play with the toy. Therefore, our sales staff can persuade consumers with powerful arguments after getting professional knowledge on cultural manual.
Most of consumers will not buy toys as soon as they arrive at a store. They are always accompanying kids for playing fun. At this time, when sales staff provides consumers a cultural manual, it might attract them to buy in later visit. I have such experience. Some consumers come to buy certain toy directly, carrying a manual with him. It is an example when one is persuaded.
Designing the main point in manual
Now we know the target for cultural manual—facilitating their profound knowledge about the benefit of a toy. Consequently, the basic content for a manual is all the function and benefit for every toy should be described clearly in the manual.
Every toy has respective benefit to kids. However, there will be great difference between products made by different makers, particularly the specific characteristic they appear. For instance brain-training toys, games, construction kits, role-playing item, entertainment toys, educational toys, etc. toys with different characteristics will bring along different benefit on kids. So toy makers should display it according to the characteristics of their products.
-Name the manual
An attracting name will impress consumers at the first glance. It is important to give a name in good sound and that can reflect the cultural of the toy.
-Summarize the toy
We should have an essential sentence based on the cultural traits for our product. For example, household appliance Haier has such a brief summarizing “sincerity forever”。
-Brand logo
It is necessary to place the logo for our brand on both cover and back cover. we expect to reflect the otherness between different toys with cultural manual. therefore, enhancing the visual impression will strengthen the popularity of the brand.
-Company profile
According to the traits of product, we can write some article on infant education, which will make cultural sense more outstanding. Such articles will distinguish our manual with common catalog.
-Introduce each toy
An introduction can be developed in the following three aspects, including toy characteristics, playing method and benefit.
Style of the manual
Design for the all and the one should be fresh, lucid and practical.
Further more, the overall style should be in a practical way and focus on honesty, efficiency and practicality. This kind of design will facilitate consumers’ comprehensive reading in a slow speed.
Besides products, models should be seen in pictures, for it will bring about a sense of affability to consumers. Meanwhile, placing of pictures should not be restricted in grid, so that joyful playing experience can be displayed in a casual way.
Writer’s Bio:
Yang Shangjin, MBA. With years of experience in toy marketing, he is a strong advocator and promoter for education with toy and game. He is currently the general manger of Dongguan-based Degree Toy Science and Technology Ltd. |