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| Sichuan: Summer Campaign and Promotion Event Started |
| Author: CHEN ZHEQIAN Post Date: 2008-06-04 |
The beginning of spring presents us a warm but cool weather. Toy wholesales market in Chengdu Hongzheng Plaza is like in a seesaw these days. Abnormal weather in southern China that starts the new year resulted in terrible traffic jam, affecting logistics. Lots of ordered goods of toy vendors failed to arrive on time. Hot brands, categories and seasonal toys have been sold out before Spring Festival, so some vendors could only pour out all of their stocks.
After the Spring Festival, distributors from all districts, counties and cities come to wholesales market for seeking supply. All kinds of brands, categories and models resurge at once.
Peg top with light and sound as well as small R/C car stand out these days. The former is classic toy but comes with creative playing method, while the latter combines two styles: realistic model and fashion model. Wholesales price ranges from 10 to 40 yuan, attracting young consumers between 5 to 14 years old.
Undoubtedly, what vendors concern most is that whether higher price for basic living resource will press down sales volume of toys. Vendors have brought forward promotion and stocking for summer playthings, such as beach toys.
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