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| Xinjiang: Toy Sales Soar up Despite of Slack Season |
| Author: MA QIN Post Date: 2008-06-04 |
It should have been a slack season for toy business in March. However, situated in hinterland of Asia-European continent, Xinjiang sees sharp increase in sales.
After the Spring Festival when foreign trade market reopened for business, dolls sold in Urumchi International Trading Mansion have always been highly attractive to foreign buyers, no matter it is a doll of which clothes can be changed, or interactive doll. Foshan-based Bailibao’s Car-pushing Doll line comes with a car with highly detailed design and safe materials. It is one of the bestsellers for foreign trade.
Transformable toys of Guangzhou-based Starjet lead the trend in local domestic sales. Made of high-quality plastic, the series wins kids’ favor with its sharp color and delicate design. Meanwhile, reasonable price and brain-training function make the series run well in department stores, supermarkets and wholesales market.
Successfully development in eight neighboring countries also contributes to good sales in slack season.
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