In the past year, China registered an increase of national toy export of 20.86 billion US dollar, growing by 17.5 percent compared with the same period of the previous year. Affected by high-profile recall in last summer, Guangdong slowed down its pace of export, coming with only 1 percent rise. However, since Chinese export is aimed at various market and more regions now have enough power to urge their export, toy recalls last year have not blocked China’s export momentum.
National wide
Customs statistics shows that, national toy export in 2007 recorded 20.86 billion US dollar, rising by 17.5 percent, or 3.1 billion US dollar, compared with the same period of 2006.
There are totally 31 provinces and cities export toys, composing 68 percent of national export, Guangdong export rises by 1 percent to 14.2 billion US dollar. Gaining an astonishing growth of 403 percent, Shandong registers 2.56 billion US dollar, which makes up 12 percent of national toy export. Contributing 1.42 billion US dollar of export, Zhejiang mounts up by 34.9 percent against the previous year and now accounts for 7 percent of national export.
Recalls have inflicted heavy loss to Guangdong, export of which shrank by 16 percent. Its percentage among national export is now lower than 70 percent—the lowest record during recent eight years. On the contrary, Shandong reaps remarkable profit and jumps to No.2 among exporting provinces of the whole country, quintupling its export of toys. Shandong acts as the contributors for maintaining China’s momentum on toy export.
In view of import, China sees 23 provinces and cities that import toys, amounting to 880 million US dollar, rising by 105.6 percent against the 450 billion in the previous year.
With import of 550 million US dollar, Guangdong composes 62 percent of national import. When compared with the same period of 2006, its import has risen by 96 percent. Shandong brings in 290 billion-dollar toys, increasing by 157 percent and making up 33 percent of import of the whole country. Meanwhile, Guangxi, Jilin and Yunnan show sharp rise on import, demonstrating extremely greater demand on toys. In fact, higher consumption power in domestic China is now bringing in great potential for domestic sales.
Guangdong
Statistics show that, Guangdong distributes its toys to 192 countries and regions, 6 more than the previous year. Totally 156 countries and regions get more toys from the province, and 36 receive less. Net growth records 200 million US dollar. United States is still the largest market for Guangdong’s toy export, digesting 40.4 percent of toys exported here (5.75 billion US dollar). It has gained a net growth of 480 million US dollar, 9 percent more than the previous year.
Toys from Guangdong to Hong Kong grow by 6.5 percent to 230 million US dollar. Japan and France import 710 million and 220 million US dollar respectively, growing by 46.9 percent and 36.3 percent. Toys going to Brazil and Spain amount to 80 million and 130 million US dollar respectively, coming with respective growth of 97.4 percent and 38.7 percent.
Export to Netherlands, Germany, Britain, Taiwan and Canada, in contrast, show downtrend by decline of 61%, 43%, 10.8%, 30.6% and 4.3% respectively.
General trade accounts for 15.8 percent of total export value, registering 2.25 billion US dollar. It comes with a net increase of 420 million US dollar against the same period of previous year, namely, a 23-percent growth. Processing trade, which composes 84.2 of total export, decreases to 11.99 billion US dollar by 1.8 percent. With an average annual growth of 22 percent, general trade export has accumulated its rise for successive 6 years.
Export of “Video Game Consoles Used with TV Receiver” makes up 80 percent of national total value of the same category, registering 4.46 billion US dollar, while “Other Electronic Game Consoles” makes up 66.8 percent. An 840-million export is from “Other Toys with Power Device and Models“, which accounts for 92 percent of the same category of China. Christmas Articles exported amount to 810 million US dollar, making up 49.6 percent of the same category of China.
Categories that see a rise on unit price are: “Other Toys (Kits or Whole Set)” (average price: $0.9/set), “Other Toys” ($0.3/set), “Electrical Trains” ($3.8/kg), “Intellectual Toys” ($1.9/set) and “Other Toys with Power Device and Models“($2.5/set).
Toys that show downtrend in unit price are: “Other Construction Kits and Construction Toys”, “Other Scale Model Kits”, “Video Game Consoles Used with TV Receiver”, “Music Boxes”, “Figures” and “Other Electronic Game Consoles”.
In view of imported toys, some categories see rise on unit price, including “Music Boxes”, “Electrical Trains”, “Unnamed Bicycles of 16 Inch and Below”, “Other Toys” as well as “Christmas Articles”.
In contrast, categories that decrease in unit price are: “Other Construction Kits and Construction Toys”, “Other Scale Model Kits”, “Other Toys with Power Device and Models“, “Off-road Bicycles of 16, 18 and 20 Inch” and “Other Toys (Kits or Whole Set)”. █ |