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| Jiangsu: Sales Resurges after Heavy Snow |
| Author: CAO YINYAO Post Date: 2008-05-12 |
Nantong, a city in Jiangsu, has suffered a great heavy snow that does not appear in 50 years. The year-end market that should have been busy suddenly got cool and cheerless. Nantong Zhongyuan Wholesales Market even put up the shutters for two days. When it clears up, entire market bounces at once. Retailers lose no time to prepare stock for the Spring Festival.
Besides traditional R/C toys and doll gift boxes, commodities with strong promotion and campaign have relatively greater superiority, such as Mega Brand’s robot, Bandai’s Treasures Gaust, Lingdong’s Roadbot, Feilun’s dancing R/C car and Auldey’s Superblade. Though strike by sleet, sales this year still gain a rise of 30 percent against the last year.
A continuous good weather completely offset the lost before Spring Festival. On the other hand, toy consumption is strongly boosted by improved living standard. Moreover, successful campaign and commercials attract consumers to pricy products, which directly results in higher sales value.
To put it in a nut shell, kids’ zest on toys has not been changed by heavy snow. Toy market in this holiday tends to be even flourishing. █
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