Situated in mid Sichuan, Chengdu is a technological, commerce, trading and financial center in Southwestern China. With a total population of 11,034,000, including 4,971,500 of urban dwellers. Enormous population lays a solid foundation for toy sales.
Last year, GDP of Chengdu registered 3,634 US dollar. Disposable income of urban dwellers was around 14,849 RMB yuan, higher than the national average figure of 13,786. However, there is still some difference between Chengdu and large coastal cities, such as Shanghai and Guangzhou. With active market consumption, Chengdu recorded total retailing of 115.553 billion yuan in social consumable in 2006, rising by 14.9 percent. It is the fastest growth since 1998. In view of this, people in Chengdu have rather strong purchasing power.
From of old, Chengdu has been the business and trading center in Southwestern China, coming with highly developed commerce. Contemporary business pattern, such as supermarkets has become a primary shopping method for citizens, which is also a significant channel for toy retailing.
The city does not have too much categories, a majority of which come from Guangdong. A local personnel in the trade tells TOY INDSTURY that, mid and lower end of products would receive more consumers, which are always priced below 100 yuan. However, creative products might have their market though they exceed 200 yuan. Wholesales market see flourishing business as well. Wukuaishi and Hehuachi are in good popularity for their toy wholesales, which serve as a distribution center in Southwestern China. █
Major toy stores in Chengdu
Trust-Mart (Asia Pacific Plaza Store)
Carrefour (Big World store)
Metro
Century (Bianlian store)
Wangfujing Department Store (Zongfu Road store)
Wal-Mart (Jiaoda Road store)
Auchan (SHuhan Rode store)
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