Continuing its hot momentum in October, toy market in Hehuachi Hongzheng Plaza keeps warming up. All merchants bustle about making stock, distributing and making shipment and buyers are busy with selecting products and placing orders. Owing to Spring Festival and winter holiday, all kind of products run briskly, being well matched in sales.

As a whole, coming with fashion savor, high playing value, great fun or brain-training factor, figures from prevailing anime, transformable toys, R/C models and construction kits are the mainstream in market. Meanwhile, toys with premiere package and appearance cater for consumers who need gifts and presents.

Last month sees overwhelming boom among department stores, distributors and consumers. Main force for consumption covers a large range—from infants, preschoolers to teenagers. Wholesales price is around ￥30 to ￥100 per item.

Reviewing last year, we find a seasonal rise and fall. Bestsellers basically correspond with its time while trendy products are those come with strong campaign and event. So if business runner wants to make good achievement, he must take the pulse of undulation frequency beforehand. Besides, it is significant to make promotion and seek out highlight in slack season. █