The conjunction and cooperation of the toy and animation and comics industry have a trend of further deepening. This is the reporter’s strong feeling from the 2007 National Meeting of Dealers of the Guangzhou Starjet Toy Co. Ltd. recently. This year, the company will introduce six series of animation and comics thematic products. At the meeting, excellent fragments of every series are played and attract great interest of the dealers from all over the country at the meeting.

At the meeting, Starjet first concludes the strategy implementation situation of 2007. The company has done very well in the aspect of channel establishment in 2007. It put forward the strategic target of “partitioning areas and strengthening the function of channel” and inspired the dealers’ enthusiasm and further promoted the massive increase of the whole selling results. Especially the terminal sale was explosively increasing and the range was up to 96.2%.

As to the marketing direction of 2008, Starjet has two plans. One is to go on to further deepen the establishment of channel and strictly distinguish “wholesale” and “terminal” channels. Focus on perfecting management and service system and build up a sale team with Starjet characteristics. The other one is in aspects of creating and improving the influence of the brands, specifically plan and sign long-lasting cooperation contract with famous advertisement company who will help the company to do the works of finishing VI system, operating and implementing the brands, establishing and perfecting the terminal images and so on. In 2008, Starjet Company will disburse 6.5 million special funds to use in the promotion of the products and the creation of the brand.

In aspect of planning the products to come into the market, Starjet is full of confidence. The Vitality Explosion, together with other two anime series all have their own characteristics with strong lineup. As the main products of Starjet in 2008, there are also transformative remote control car and the extraterrestrial dog from upcoming movie CJ 7. The latter is an important character in the excellent film, which is created by Steven Chow for 3 years. It has a little light green body and a flocky golden head with its fairylike big sparkling eyes and a little antenna-like feeler on top of its head…… Starjet has gained the exploitation and authorization permission of CJ7 products. At the same time of stringing along with the film image, many interesting designs will be added too. We believe by right of the film’s high popularity, CJ7 will certainly lift a new selling upsurge.

Another is transformative remote control car which is fully exploited and created by Starjet. It integrates two big concepts of “transformation” and “remote control” and has a big breakthrough in technology. It can also cooperate to make a match which has big advantage in driving the selling activities. This product has applied “practical new technology” and many other appearance patents. The last is the dealers’ long expected and also Starjet Company’s annual most excellent product whose name is Magic and Fancy Soldier (temporary name). The company invests 12 million funds to make a 52-episodes animation series, which will be finished in May, 2008 and present at the end of the year. After appreciating the excellent fragments of the product, Yang Xiaozhan, the general manager of Starjet made a relating introduction to dealers himself.

Yang Xiaozhan expresses his great expectation on this series of products. He showed that Starjet had close disposal and he believed that this cartoon which had the characteristic of “Chinese Kung Fu” would make a new height of audience rating and strongly drive the selling of relating products.