In the just past 2007, many manufacturers had an increase of two numbers. How is the prospect of domestic market this year? What types of toys will be popular? At the beginning of the New Year, we invite in particular the dealers who work in the foreland of selling and relating service organizations for discussion:

Beijing:

Ma Zhenlin (general manager of Fei Chi Industry and Trading Company)-

2007 is the year of pig baby and 2008 is the year of Olympic baby. It is a rush year of baby born. In my opinion, in the future 5 years, domestic sale of toys will be present a good ascending trend.

Chinese economy is developing rapidly and the people’s economic standard is improved in large-scale. In the second quarter of last year, our company entrusted experts of marketing industry to make a consumption investigation to the children under 14 years old in five big cities which are Beijing, Shanghai, Guangzhou, Chengdu and Xi’an. Each city has at least one thousand children who were investigated. The survey showed that the average month expense of children in these 5 big cities records 1072 RMB yuan. Among it, the children’s toy consumption growth rises to 8% in 2007 from 5% in 2006.

We anticipate that toys, especially baby toys will be in a state of blowout. At the same time, the toys that derived from cartoon will surely have a large market.

Yunnan:

Wang Huixian (general manager of Kunming Shunrui Trading Co. Ltd.)-

I regard the domestic market in 2008 as a very potential one. Two reasons for my ideas: One is the national economy is developing and the people’s living standard is improving; second is the young parents’ concept is changing and they would like to buy more toys for their children.

Before, toys in low price but with all-sided functions can be sold in large quantity. It will be sold good if a 90-yuan toy is lowered to 69 yuan. In my opinion, this traditional method will not work any longer. The sale quantity of toys in 2008 will be promoted by cartoon products. Even if the traditional remote-control car, it should be promoted by the way of advertising. The popular toys will become the sparkling points.

Jiangsu:

Cao Yinyao (general manager of Nantong Chaofan Industry and Trading Co. Ltd)-

I regard the domestic market of toys this year as a good one. Because this year is Olympic year and the Olympic Games will bring us chances. At the same time, people’s salary is raised and income is increased. These all will be a favor of toy selling. The toys coming into the market have been authenticated by 3C which guarantee the safety of products and also discipline other products and markets.

At present, the management of the toy dealers comes with an uneven means, and they are lack of long-term developing plan. To make a big increase in sale, do better in the market channel and make the business develop sustainable, it is very important to improve the dealers’ self-quality and management ability.

Hainan:

Lan Shunting (general manager of Haikou Nanting Toys Trading Co. Ltd.)-

The integrity of toy and cartoon will promote the selling quantity and when the cartoon film is playing, the effect will be better if the spot promotion activities are added. In 2007, when the film of Transformers was played, the toys were full-scale out of stock. I presume, transformerable toys will be still the selling points of 2008.

Henan:

Zhou Mingyan (general manager of Nanyang Mingyan Toy Company)-

Henan province is a big agricultural province. Last year, Transformers, remote-control car, YOYO, peg-top, Barbie doll and plastic toy bricks were sold very well. Among them, the toys under 100 yuan are especially sold well in large quantity.

I think the market this year is very potential. Recently I have held a meeting with more than 30 second- class dealers in Nanyang City. We will promote the brand in the way of image shop and contribute what we can for the development of this industry in the Olympic Year.

Guangzhou:

Wang Haitao (general manager of Shangji Market Consultation Co. Ltd.)-

In 2007, many manufacturers did not have many activities. I presume that in 2008, the domestic market would enter a time of competition. It is said that now there are 3-4 toy enterprises have made all-sided arrangement to dominant the toy market and promote the prosperity of the market.

For all of us regard the domestic market as a potential one, the toy products will be more abundant. Which category will be sold well? In my opinion, the first is the tidal current cartoon toys; the second is the traditional toys promoted by cartoon; and the third is new, fancy and peculiar toys.

Summary

Accidentally, these guests from different areas have the same opinion on this year’s toy market. They all feel the Olympic year is a good chance for toy market.

From the words of these experts, we discover a common point that cartoon will promote the increase of the sale of toys.