December is all along a month with less toy transaction for the Nantong-based Zhongyuan Wholesales Market, except for trendy goods. Early this month, Kids’ Channel of Jiangsu frequently rebroadcasts Blazing Teens, boosting sales of yoyos. However, a dozen of days later, it is shutdown. Sales of the items is consequently affected.  It is estimated that, this year will hardly see the flourishing market for yoyos just like the first half of last year.

     KeyBots from Bandai arises as the leading actor this month, owing much to powerful campaign and commercials. It is predictable that its brisk market will last until next month.

      Government imposes greater strength on supervision of 3C. Toys with no certificate are withdrawn from shelves, resulting in lack of some toy categories. Toy sales in department stores and supermarkets has declined for 5% to 10% generally. Toys with 3C authority are expected for the coming Spring Festival. █