Currently, brain-training toy rises as highlight in market of Urumchi, Xinjiang. At the same time, it is a selling point for merchants. Since we have not seen any industrial standard for the category, “brain-training” property might be only a theme for propaganda.

   In a toy specialty in Zhongshan Road, its owner tell TOY INDUSTRY that, he sells over hundred of kinds of brain-training toys, classified into puzzle, counting, knock, etc. For instance, when a toy bears a slogan of “develop kids’ intelligence and tap his potential on math”, it would cost you ￥55, but the same model with no such slogan would only be priced at around ￥25.