Chengdu comes to its busy season in traditional meaning. Wholesales for toys flourishes in Hehuachi Hongzheng Plaza. But there is secret worry inside the prosperity: no items are particularly popular.

   Though transfomerable toys are reflowing after the tide surged by Transformers movie, as traditional toy categories, figures and dolls regain their strength. Consumers’ preference trend to be in great diversity, who are fond of all styles, including traditional and novel stuff.

   When the weather gets cooler, huggable plush toys are loved by young ladies, which make them relax and feel peaceful.

   On the other hand, after new model of yoyos are on shelf, fans are eager to upgrade their games.

   What is beyond all expectation is the brisk sales of infant toys, especially those coming with sound effect, strong safety level and educational function. It may be translated into the great demand when a new age for baby boom in Chinese traditional year of Pig.