Situated in mid-east Jiangsu, Nantong is a port city and is one of the 14 cities that firstly actualize opening-up policy.

   It is known that, Nantong currently houses 40 toy exporters and makers, contributing around 4.5 million US dollar for export annually. A majority of products is plush and plastic toys, which are distributed to EU, Japan and Canada.

   With a large population of 7,697,900 in household register, the city is considered an ideal place for domestic sales. Income per capita and consumption is on a high level. Last year, disposable income per capita recorded ￥14,058, increasing by 13.5 percent against the previous year. Consumption expenditure per capita registered ￥9,332, increasing by 8.8 percent. Economic growth will boost demand on toys.

   Toy retailing in Nantong is realized in department stores, super markets, chain stores, offering products in abundant categories.

   Certain person in the trade tells TOY INDUSTRY, infant toys and brain-training toys are in smooth sales generally and when it comes to holiday, R/C toys are warmly received. Whether or not fashionable playthings run well is in close relation with commercials and promotion events. If with powerful campaign support, they will see brisk sales.

Major sales channel for toys in Nantong, Taizhou and Yangzhou

Nantong Wenfeng World

Nantong Department Stores

Lotus Supermarket

Nantong Qiaohong International Shopping Center

Nantong Zhongyuan Wholesales Market

Golden Eagle Shopping Center （Taizhou）

Taizhou Wentai Market

Carrefour (Yangzhou)

Golden Eagle Shopping Center （Yangzhou）