As the capital of Hunan, Changsha is modernized cities with long history, which has a permanent population of 6.465 million. According to local government’s statistics, last year, disposable income of citizen records 13,924 yuan, growing by 12 percent against the previous year. Though it is only in a medium level among other cities of China, its rapid growth strikes people’s eyes.

Most of toys sold in Changsha come from Guangdong. Xiahe Street and Gaoqiao market are two key wholesales centers in the cities. As retailing, department stores and supermarkets are main terminal.

Citizens in Changsha have good consumptive power on toys. Recently, the blockbuster Transformers has aroused a purchasing upsurge. It is said that, popular movies and TV series will always boost the sales of related products. However, in view of sales in previous years, educational jigsaw puzzles, digital toys with multi-function are warmly received. Parents now pay more attention to kids’ education, so they always accompany them to stores, who tend to select brain-training items. Electronic toys at a price of 100 yuan and plush toys of 20 yuan are bestsellers.

A situation should be attentive to： Toy consumption in high-grade and brain-training items trend to grow in the city. Media’s coverage shows that, during the Children’s Day this year, preschool learning systems, electronic blocks and construction kits sold like hot cakes.

Key stores for toys

Apollo Business Plaza

Friendship Store (Changsha)

Apollo Business City

Joindoor

Parkson (Changsha)

Changsha Mansion

Changsha Taifu Business Center

Changsha Beidouxing Business Center

Changsha Taiyang Business City

Metro

Wanda Shopping Mall

Gaoqiao Market

Hongxing Market

Wal-Mart

Carrefour

PriceSmart

Herui Department Store

Sanxiang Market