Transformers’ gravitation still has its affect in Chengdu-based Hongzheng Plaza. Entertainment and toy combine a prevailing culture, resulting in the “effect of sheep flock” in pursuing vogue when making purchasing selection. Modern promotion power can find good explanation.
Love me, love my dog. Transformers’ flourishing has successfully driven other toys, such transformable toys, construction kits, jigsaw puzzles and blocks. Besides similar campaign means and playing experience, these toys feature long playing hours and brain-training effect. Therefore from a long term, so as to maintain the ever-prosperous market of these toys, it would be a good choice to give prominence to their fun, novelty and brain-training properties based on staggered cultural marketing and add new playing methods or new playing variety. Toys are still distributed to Chengdu at this moment, and small wholesalers and terminal distributors see an uptrend in amount. Major consumers are kids between 3 and 12 years old. Price point for wholesales is somewhat low, ranging between 10 to 50 yuan. Concept of toys is expanded to cover small goods to please people in leisure time, such as sand drawing, needlework, etc. As a result, wider age range is urging toys sales to rise at large. |