Construction kits in egg style still prevail in Shenyang’s wholesales market in recent months. The products are warmly received for its strong commercials and reasonable price. Lots of merchants have great recognition on the line and widely spread the products, tempting kids a lot. MYM’s lines are most receivable.
On the other hand, transformable toys sell well under the favor of the movie—Transformers, even those with no collection the story. Hasbro’s Transformers line can hardly seen in Shenyang due to shortage of supply. It is found that, consumers increasingly prefer brand products with higher quality and reasonable price.
Similar with wholesales, retailing market is dominated by construction kits in egg style and transformable toys. With good quality and novel design, Mega Bloks’ Dragons and Pirates series flourish and attract young adults as well.
Generally speaking, toy business thrives this summer, when brand companies intentionally enhance campaign during midseason so as to take the lead. It can be considered a favorable signal. Furthermore, 3C process is getting more attention in the whole society. Local administration for industry and commerce and quality inspection departments have meet with directors of various department stores and super markets, who will call in dealers for meeting as well. In fact, dealers take thought for any possible leak that might result in huge penalty. However dealers are not makers—they are not able to control the quality of products. Surviving in a small crack, they expect for more care and aid from both government and the society. |