“What’s the first step for Hong Kong’s toy business tapping into domestic market?” Kang Qin, engineer in national toy testing and inspection notes in the Hong Kong Toy Domestic Sales Discussion hold by Hong Kong Trade Development Council Shanghai Office.

A dozen of toy makers led by Danny Ngai, President of Artin International (Holdings) Ltd. along with people in concern from Shanghai participate in the meeting in August 3rd.

Kang Qin holds that, six categories entering domestic market, say, ride-ons, electrical toys, plastic toys, metal toys, shooting toys and dolls, have to go through testing and quality certification. Only those with 3C mark can be put on shelf.

Xv Quanning, secretary-general of Shanghai Toy Association delivers his speech on distribution channel on domestic toy sales, especially department stores and supermarkets. He indicates that, mid- and higher-end toys are sold in specialty counter in department stores, generally and in Shanghai, department stores would deduct a percentage from a sum of actual sales. Pressure results from funds should be brought into account when toy companies plan to distribute their products in department stores.

On the other hand, domestic sales would bring in other expense such as store anniversary event and purchasing lottery. In order to reduce cost and pressure on circulating fund, Xv suggests that, Hong Kong companies may co-open specialty toy store. In view of high quality and trendy style of Hong Kong’s toys, he holds that Shanghai could be considered as a trial before spreading business throughout the country.

In fact, GoodBaby, the famous infant and baby article expert has made profitable try, which receive good feedback after its ride-ons store is opened in Xizang Road M., downtown Shanghai.