Close to Beijing, Tianjin is a famous tourist site that known as the “back yard garden” for leisure life of Beijingese. Entertainment consumables like toys not only please local people, but also outlanders. It’s in great market demand.

  In fact, only about 30 toy makers exist in Tianjian now, most of which produce plush toys. Currently, 90 percent of toys in Tianjin’s market come from the south, especially from Guangdong.

  Major retailing channels in Tianjn are department stores and supermarkets. As to wholesales, “Dahutong” is the right place for it. As a well-known commercial complex of apparel, tourism, entertainment and business, Dahutong serves as a distribution center for small commodities, such as clothes and toys.

  At the end of 2006, permanent population of Tianjin registers 10.75 million. Due to inflow of large number of youth from other cities, Tianjin sees a downtrend for average age of its population, which will benefit sales of toys. Commodity price of the city is relatively low, while average annual income of people here has continued to climb up these years.

  For the first quarter of this year, average salary of employees in city and town units registers 6,978 yuan, increasing by 20.4 percent. Disposable income per capita is 4,096 yuan, archiving a highest growth—10.2% during the recent decade.

  Before, Tianjinese trended to blindly buy discount goods. However, with changes in consumption concept, they are now pursuing consumption in a fashionable way. Toys will see an expanding market in the days to come.

Major toy retailers in Tianjin:

Isendan Tianjin

Milenio Tianjin

Hisense Plaza.

Tianjin Fareast Shopping Center

Tianjin Jinyuanbao Shopping Center