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Hunan:Stores Have More Recognition on Brand Items
Author: LI XIAOJIA  Post Date: 2007-10-16

  Thanks to the summer holiday, as well as commercial on Aniworld-a kids’ channel in Hunan TV Station, Mega BloksDinosaur Eggs are quite attractive to kids.

  The construction line of the Canada toy maker can be sold 1,000 to 2,000 units every day in Gaoqiao Market, the largest toy wholesales place in Hunan, which is mainly distributed to stores in Changsha, Yueyang, Yiyang, Hengyang, Chenzhou, Zhuzhou, Xiangtan and other cities in Hunan province. Moreover, in large super market in Changsha, around 30 or 40 units are sold every day, and most of shoppers are 6- to 12-year olds. The product can not only help kids to develop hand skill and train their brains, but be considered as collectibles.

  Demand of the line may some time exceed supply by grace of powerful commercials. It is estimated that, Dinosaur eggs would continue to be in hot market until the beginning of September.

  As a whole, concept of some wholesales in Changsha would change due to the implementation of 3C. Previously, when wholesalers are making stocks, they would focus on price, instead of brand. However, they now tend to famous brands or regular suppliers with 3C certificates. In fact, enforcement of 3C may possibly advance toys in Changsha to a new stage.
 
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