Though the torrid weather bores people, blockbusters in summer holiday have inspired nostalgic consumers in Hehuachi Hongzheng Plaza, Chengdu. The most striking one is no doubt Transformers.

  Various toy lines of the classic animation story are warmly received, including new models of Optimus Prime, Megatron and Bumblebee. At the same time, lots of older version is supported in sales, which has once unmarketable. From this, we can see that, in prevailing keener competition, event marketing and cultural marketing have exerted tremendous power. Slack market this season finally is tinged with some highlights.

  Stylish girls would prefer something more mild and beautiful, which can reflect a gentle and trendy feel. In room with air conditioning, huggable plush toys with neither sharp nor light color. When people get whiny in summer, they would calm you down. Such metal comfort really boosted up demand of plush toys.