Shanghai recently, the first warehouse club for toys opens for business in China. With an area over 1,200 sqm., Toys-Island covers nearly 20,000 kinds of toys of global brands such as Disney and Barbie.

Compared with traditional retailing pattern for toys, Toys-Island is a themed market in warehouse style. Competing with traditional pattern, it attracts fix consumers in living circles nearby. Discount and member service are adopted in practice.